Tayo Ricci, born Matteo Samuel Ricciuti on March 4, 1997, is an Australian-American content creator and musician. He built his following on TikTok through unscripted street interviews.
Today he also releases original music and runs his own talent agency.
Who is Tayo Ricci?
Tayo Ricci is best known for his shirtless street interviews on TikTok, a format that helped him build an audience of millions. He also produces music, appears on Instagram and YouTube, and has launched a talent management company called KREAM Agency.
His real name is Matteo Samuel Ricciuti.
He started posting on TikTok in 2020 and quickly built a large following with comedic clips, lip-syncs, and interview segments.
Early Life of Tayo Ricci
Ricci was born and raised in Melbourne, Australia. His father, Bruno Ricciuti, is of Italian background, while his mother, Michelle Vas, has Greek heritage.
He has two brothers, Nick and Michael Ricciuti, from his father’s side.
According to earlier interviews, Ricci showed an interest in rapping, dancing, and beatboxing from around age eight. That early interest eventually pointed him toward a career in entertainment.
He later relocated from Melbourne to Los Angeles to pursue content creation and music full time. That move coincided with the launch of his TikTok account in 2020.
Tayo Ricci Age
Tayo Ricci is 29 years old as of 2026, born on March 4, 1997. His zodiac sign is Pisces.
He launched his TikTok career at 23 and became a father at 27.
Tayo Ricci Ethnicity and Nationality
Ricci holds Australian-American nationality, having been born in Australia and later based in the United States. His ethnic background is a mix of Italian, through his father, and Greek, through his mother.
That dual heritage is something he has referenced in interviews about his upbringing.
Family members, including his father, have occasionally appeared in his social media content.
Tayo Ricci Height and Weight
Ricci stands at approximately 5 feet 10 inches, or about 178 centimeters. His weight is estimated at around 159 pounds, or roughly 72 kilograms.
He maintains an athletic, lean build.
That physique has featured in his modeling work and on-camera content over the years.
Tayo Ricci Musical Style and Influences
Ricci’s music blends hip-hop, rock, and house elements. His sound draws on a range of artists he has cited as influences, including Chingy, DMX, Lupe Fiasco, System of a Down, Post Malone, Drake, Eminem, and Lil Wayne.
He has described listening heavily to rap growing up, which shaped his approach to songwriting.
Tayo Ricci Education
Specific details about Ricci’s education are not publicly confirmed. Available reporting indicates he completed his schooling in Melbourne before shifting his focus to content creation and music in his early twenties.
No university or formal musical training has been verified.
Tayo Ricci Career
Early Career
Ricci began building an online audience through short-form video, initially experimenting with content on Facebook before moving toward TikTok in 2020.
His signature format, unscripted interviews conducted shirtless on the street, set him apart from other creators.
One clip from September 2021, in which he interviewed two women, drew more than 14 million views.
That single video helped accelerate his growth on the platform.
Ricci built his early audience through volume, posting comedic skits, lip-syncs, and dance clips alongside his interview segments.
Breakthrough and Music Career
In 2021, Ricci released the single “Sonic” in collaboration with fellow creator Teddibear. The song marked his formal entry into music beyond social media clips.
He has since released additional singles, including “Party Girls,” “Hate This City,” “Want Me Too,” “Let It Go for Tonight,” and “Strawberry on Ice.”
His songs are available on Spotify, Apple Music, and YouTube Music.
Ricci has said he wants to keep collaborating with other artists as his catalog grows.
Recent Work
Ricci continues to post content across TikTok, Instagram, and YouTube. He also founded and runs KREAM Agency, a talent management company for creators.
His personal life, particularly his marriage and the birth of his daughter, has become a recurring part of his content in recent years.
He remains active on YouTube, where his channel features music videos and behind-the-scenes footage.
Tayo Ricci Discography
- “Sonic” (2021, with Teddibear)
- “Party Girls”
- “Hate This City”
- “Want Me Too”
- “Let It Go for Tonight”
- “Strawberry on Ice”
Tayo Ricci Wife
Ricci is married to Scarlet Vas, an Australian actress and content creator best known for playing Mishti Sharma on the soap opera Neighbours.
The two grew up knowing each other as children, after their parents’ families became connected, and later became stepsiblings when their parents married.
They reconnected as adults and began a romantic relationship, which drew public attention because of their step-sibling status.
The couple married in September 2023 in a wedding held in Mykonos, Greece. Vas wore a custom gown by BERTA, and the couple shared footage of their vows, first dance, and a fireworks display.
Vas has stated publicly that she and Ricci are not blood-related.
Tayo Ricci Children
Ricci and Vas announced in August 2024 that they were expecting their first child. They welcomed a daughter, Silva Ricci, on December 25, 2024.
The couple shared the news on Instagram with a family photo from the hospital, calling her their “Christmas miracle.”
Silva’s birth was widely covered by entertainment outlets given the couple’s unconventional step-sibling relationship.
Tayo Ricci Net Worth
Tayo Ricci’s net worth is reportedly around $2.5 million as of 2026. His income comes mainly from social media sponsorships, brand partnerships, his music catalog, and his talent agency.
His large combined following across TikTok, Instagram, and YouTube continues to be his primary source of income.
Tayo Ricci Social Media
Ricci is active across several major platforms under the handle @tayoricci.
- Instagram: @tayoricci
- TikTok: @tayoricci
- YouTube: tayoricci
- X (Twitter): @tayoricci
- Spotify: Tayo Ricci
The Bottom Line
Ricci built his career on a single, recognizable TikTok format, his shirtless street interviews, before expanding into music with “Sonic” in 2021. That format still anchors his content years later.
He grew up between Melbourne and Los Angeles, drawing on his Greek and Italian heritage in both his personal story and his public persona.
Ricci is now focused on his music catalog, his talent agency KREAM Agency, and family life with his wife, Scarlet Vas, and their daughter, Silva. We hope you enjoyed reading about Tayo Ricci. Feel free to share your thoughts in the comments below!