Nick Bare is an American entrepreneur, YouTuber, and author born on August 1, 1990. He built Bare Performance Nutrition from a college apartment into a multimillion dollar supplement brand.
Nick also served as a US Army Infantry Officer before turning fully to business and content creation.
Who is Nick Bare?
Nick Bare is the founder of Bare Performance Nutrition, known widely as BPN. He also created the Embrace The Suck training program and hosts The Bare Performance Podcast.
Bare joined the US Army in 2013 after finishing college. He trained at Fort Benning, Georgia, completing Ranger School, Airborne School, and the Infantry Basic Officer Leader Course.
He then served as an Infantry Platoon Leader at Fort Hood, Texas.
Later, the Army stationed him in South Korea. During that posting, he kept growing BPN from a distance while fulfilling his military duties.
Bare left active duty in 2017. Since then, he has scaled BPN into a national brand while documenting his training and business decisions on YouTube.
Early Life of Nick Bare
Nick Bare was born on August 1, 1990, in Pennsylvania. He grew up in Palmyra, a small town in the central part of the state, in a family with dairy farming and military roots.
His father is Mike Bare, and his mother is Linda Bare. He has one brother, Preston Bare, who now serves as Chief Operating Officer at BPN.
As a teenager, Bare struggled with anorexia. He worked through it in his late teens and turned toward fitness as part of his recovery.
That shift led him to the gym during high school. Watching a cousin join the Army around 2007 also pushed him toward military service.
In his senior year of high school, Bare applied for a Reserve Officers’ Training Corps scholarship. He enrolled at Indiana University of Pennsylvania in 2009 to study nutrition.
Nick Bare Age
Nick Bare is 35 years old as of 2026, born on August 1, 1990. His zodiac sign is Leo.
Bare built his entire public career while still in his twenties and early thirties, which is young for someone running a company generating eight figures in annual revenue.
Bare is 5 feet 10 inches tall, which is equal to 177 cm or 1.77 m. Nick weighs about 80 kg, which is equal to 176 lbs.
He has beautiful blue eyes and blonde hair. Bare loves working out, and he has quite a masculine build due to all the fitness routines and workouts he does daily.
Nick Bare Ethnicity and Nationality
Nick Bare is American. He was born and raised in Pennsylvania before relocating to Texas as an adult.
His family background includes dairy farming roots in central Pennsylvania alongside a long line of military service. Several relatives on his mother’s side served in the US Armed Forces, which shaped his own decision to join ROTC and later the Army.
He identifies as Christian and often references his faith on his podcast.
Nick Bare Education
Bare attended Indiana University of Pennsylvania from 2009 to 2013. He earned a Bachelor of Science in Nutrition with a minor in Business Administration.
While in college, he took part in the Army ROTC program. That scholarship covered his tuition and gave him a monthly stipend, which he later used to help fund his first business.
Bare used a USAA Career Starter Loan of roughly $20,000 during his senior year. That loan became the seed money for Bare Performance Nutrition, which he founded from his college apartment in August 2012.
His education program is documented on the Indiana University of Pennsylvania website.
Nick Bare Career
Channel and Company Launch
Bare started selling homemade pre-workout mixes to friends for a dollar a serving as a college freshman. By his junior year, that hustle turned into a real venture.
He launched Bare Performance Nutrition in August 2012. His first two products were Flight, a pre-workout, and Intra-Flight, a BCAA supplement, both developed with a US-based manufacturer.
In 2014, shortly after reporting to his first Army duty station, Bare picked up a camera. He began posting videos documenting his business struggles and military life on YouTube.
That decision to film everything, including failures, became the foundation of his personal brand.
Breakthrough Moment
Bare’s transparency set him apart from other fitness creators. He filmed marathon training blocks, business setbacks, and bodybuilding preparation without editing out the hard parts.
After leaving the Army in 2017, he devoted himself full time to BPN and content creation. The company grew from his apartment operation into a business based outside Austin, Texas, in Round Rock.
In 2020, Bare published his first book, 25 Hours a Day: Going One More to Get What You Want. He later followed it with a second book, Go One More, expanding on the same discipline-focused message.
Current Content
Bare now runs multiple YouTube channels, including his personal page and a separate BPN channel. Nick posts training vlogs, ironman and ultramarathon preparation series, and behind-the-scenes footage of running the company.
He has completed multiple Ironman triathlons, marathons, and 100-mile ultra trail races. He also competed in bodybuilding shows earlier in his hybrid athlete journey.
Bare stepped back from day-to-day CEO duties at BPN in recent years. He has shifted more toward content creation and brand direction as the company expanded into major retail chains.
Nick Bare Channel Stats and Achievements
Bare’s YouTube channel has drawn more than 1.4 million subscribers. His videos combine military-style discipline with endurance sports and business commentary.
He built this audience gradually since 2014. There was no single viral moment behind the growth.
His Instagram account, @nickbarefitness, has surpassed 1 million followers. Bare also completed the US Army Ranger School, one of the military’s toughest leadership courses.
Nick Bare Brand Deals and Collaborations
Bare Performance Nutrition serves as an official hydration and gel partner for endurance races. The company has partnered with the Austin International Half Marathon for the 2026 race, scheduled for January 18, 2026.
BPN also became the official on-course gel and hydration partner for the Pittsburgh Marathon weekend of events in 2026. That partnership covers the full marathon and half marathon courses.
Bare’s brand has grown into retail distribution beyond direct-to-consumer sales. BPN products now appear in major sporting goods retailers nationwide.
Nick Bare Wife
Nick Bare is married to Stefany Bare, previously known as Stefany Banda. The couple met in Nashville, Tennessee, in their mid-twenties and dated for several years before getting engaged.
They got engaged in December 2018. Their wedding faced two COVID-related postponements before finally taking place in October 2020.
Stefany is a Michigan native and a graduate of Michigan State University. She now works as a content creator, recipe developer, and children’s book author.
She shares her life through her Instagram account, @stefany.bare. Stefany also helps support the BPN brand alongside Nick.
Nick Bare Children
Nick and Stefany Bare have two children together. Their daughter, Charli Grace Bare, was born in July 2022.
They announced the pregnancy in December 2021. Charli became their first child after years of documenting their relationship online.
The couple welcomed a son, Nico, in 2024. Both children regularly appear in family vlogs and Instagram posts, especially during race weekends and training blocks.
Nick Bare Net Worth
Nick Bare’s estimated net worth is $15 million as of 2026. Most of his wealth comes from his ownership stake in Bare Performance Nutrition.
Additional income comes from YouTube ad revenue, podcast sponsorships, and his book royalties. His apparel line, Bare Ranch, adds another revenue stream.
Bare has said publicly that his long-term goal for BPN is to reach $100 million in revenue. The company has grown steadily since its 2012 launch.
Nick Bare Social Media
Nick Bare stays active across several platforms. His YouTube channel, @nickbarefitness, features training vlogs and business updates.
On Instagram, fans can follow him at @nickbarefitness, where he posts daily training and family content. He also appears on TikTok under @nickbare_fitness.
Bare hosts The Bare Performance Podcast, which covers fitness, business, and mindset topics. Episodes are also available through his YouTube channel alongside his standard vlogs.
He maintains a Facebook page as well, where he shares updates for a wider audience beyond his core YouTube following.
The Bottom Line
Nick Bare turned a $20,000 loan into Bare Performance Nutrition, a supplement company built from his college apartment in 2012. He grew it into a business based in Round Rock, Texas, while still serving as an Army officer.
Bare recovered from anorexia as a teenager and channeled that experience into a hybrid athlete lifestyle. He has completed Ironman triathlons, ultramarathons, and bodybuilding competitions, often filming the process for his audience.
He continues expanding BPN into national retail while releasing new supplement lines like his Pre, Pump, and Post stack in 2026. Bare also keeps building his platform through his podcast, books, and family content with his wife Stefany and their two children.
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